Over 90 % of eBay sellers simply ignore a golden opportunity to advertise themselves and their businesses on one of the top ranking Internet site. sTYou will also be guilty of this if you do not make use of the eBay About Me page facility.
The About Me page which is free not only gives you an opportunity to tell the world about you and your business but also allows you to set up links to your own or other peoples web sites. Given how important it can be it is unbelievable that a great number of those sellers who do have an About Me page do not use it to its full advantage.
There are two reasons why you should have an About Me page. The first is that it helps to create trust between you and your potential customers. Secondly it is an advertisement for your online business.
So many people appear to be unwilling to tell other people anything about themselves or their businesses so they either do not have an About Me page or they simply fill it with a list of their feedbacks. This is a total waste of effort. Your About Me page should have a photograph either of you or your bricks and mortar business premises if you have one. Do not bother to put up a family snap or tell people about your personal life. They really are not interested. Tell them about your business and the service you provide. The purpose of an About Me page is to give the impression of a reliable and professional operation.
If you have business premises do not be afraid to include your address and contact details as it all goes towards building up trust. You can also add a link to your web site if you have one and if not you can at least add an affiliate link.
Creating an About Me page is very simple and there are full instructions on eBay, but before you begin it can be a good idea to have look at some other About Me pages to give yourself some idea of how to lay out your page and the things you should include.
Once you have uploaded your About Me page do not just rely on the small symbol to attract visitors to your page but give visitors a reason to visit the page. For instance you can include a link in your listing with the words “Click Here to discover more related products that I have for sale” or “Click here for my special multi purchase shipping deals”. In selling online the old saying “If you have got it, flaunt it applies” so get out there and flaunt yourself.

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